Deploy your OTT Aggregation Platform in just 4-6 months
Leverage or platform to maximise your OTT aggregation business across multiple devices.
Available on public/private cloud and on-prem Read T&C
Maximise your customer experience with Tata Play’s cutting edge modules:
Content Management System (CMS)
A streamlined experience for your content operations; an easy-to-use CMS.
Secure | Scalable | User-friendly
Partner App Management
Enable seamless content playback and user access across OTT Apps.
Accelerated Onboarding | Low Operational Costs | API/SDK Integrations
Unified Search
Easily explore content from all OTT Partners with smart, personalized suggestions for flawless experience.
Unified Partner Search | Higher Engagement
Video Quality Check (QC)/Quality of Experience (QoE)
Ensure top-tier streaming with automated testing, real-time monitoring, and proactive alerts for seamless quality.
Real-time Monitoring | Flawless Experience | Proactive QC
Value-Added Modules
Boost performance with AI-driven recommendations, analytics, engagement, and marketing insights.
Hyper-personalization | Data-driven insights | Boost User Interaction
Read what our partners are saying
Cignal
The OTT Aggregation Platform revolutionized how we manage and deliver content, enabling us to scale our offerings effortlessly. Its seamless integration and unmatched flexibility have significantly enhanced customer satisfaction.
Akash
Partnering with this platform was a game-changer for us. Its intuitive design and robust analytics tools have empowered us to deliver a superior entertainment experience while optimizing our operations.
Why choose us?
Deploy in 4-6 months.
Reduced operating cost.
Recommendation, Analytics and other tools.
Developer-friendly, third-party integrations via API.
Personalized and intuitive interface.
Supports 2Mn+ assets for 3Mn+ subscribers
Let us connect
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Read what others usually ask us
Get your answer in our Frequently Asked Questions (FAQs)
Everything you need to know about launching your own OTT Super Aggregator Platform:
The Binge White Label Solution empowers you to deliver an unparalleled OTT viewing experience to your customers. Offer a single destination for top-tier content from multiple streaming services, enhanced by seamless sign-in, personalized discovery, and multi-device support. Whether you’re a DTH provider, telecom operator, or a content-focused enterprise, now you can provide a one-stop digital entertainment hub under your own brand.
What is an OTT Super Aggregator?
It’s a single platform where users can access content from multiple OTT apps with one subscription. No juggling between apps, no multiple logins.
What is Tata Play Binge Whitelabel?
Tata Play Binge Whitelabel is designed for seamless OTT aggregation, allowing businesses to deliver OTT content effortlessly under their own brand identity.
How does the Binge Whitelabel solution work?
The solution operates on a modular architecture that can be tailored to a partner’s needs. Tata Play manages the backend infrastructure, content partner integrations, app development (Web, Android, iOS, and TV platforms), and analytics, while partners handle customer acquisition and brand positioning. Once deployed, users access a unified content library through a seamless interface that abstracts individual OTT logins, subscriptions, and recommendations.
What does the Binge White Label platform offer?
Binge White Label platform offers 30+ OTT apps in one through a single app integration, Content Management System (CMS) to manage, publish, and curate content, Partner App Management for integrating and launching third-party content, A scalable and customizable solution for brands looking to offer OTT services, and more.
What are the technical requirements for integration?
Integration requires basic APIs for authentication, user management, billing, and entitlements. Partners should provide access to their CRM or subscriber management system (if bundling with existing services), and ensure compatibility with app stores and device ecosystems they wish to target. Tata Play provides dedicated technical support for initial setup, SDK integration (if applicable), QA, and go-live readiness.
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