Tata Sky & BharatMatrimony launch ‘Actve Matrimony’ a Matrimony based interactive service on Tata Sky
Chennai, 23 July 2008: Tata Sky Ltd., the Joint venture between the TATA Group and STAR, in association with bharatmatrimony.com, the leading online Matrimony service provider, today announced the launch of Actve Matrimony on Tata Sky. Actve Matrimony was launched based on intense consumer research findings that were conducted by Tata Sky and BharatMatrimony for over a year. The first-of-its-kind globally, Actve Matrimony is very effective and simple for users featuring 1000 new matrimonial listings every week classified according to multiple languages and communities.
The listings on Actve Matrimony are sourced on an opt-in basis from premium members of bharatmatrimony.com. The advantage of this service over other traditional matrimonial classifieds is that Tata Sky subscribers can access the listings on their TV on a 24x7 basis. Further, they can get the contact details of the preferred listings by sending an SMS request to Tata Sky. The listings will be updated on a weekly basis. All Tata Sky subscribers will be allowed access to this service free of cost.
Speaking at the launch Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “Interactive services are our key differentiators, and it is our constant endeavour to offer something unique for every member of the family. After launching educational based services, match highlights on-demand, 24x7 darshan of temples, cooking recipes on-demand, we bring another first to the market – matrimony listings on TV. We are delighted to partner with bharatmatrimony.com, the leading matrimonial portal, in this endeavour. We believe that Actve Matrimony will help us further grow our 3 million connection base.”
Murugavel Janakiraman, Founder and CEO of BharatMatrimony.com said “We are happy to be associated with TataSky to bring Actve Matrimony service directly into Indian homes. This tie-up will further help to consolidate our leadership position in the matrimony industry by adding direct access to over 2 million homes in addition to our existing base of over 12 million members. Actve Matrimony is a perfect platform, which simplifies matrimony search process of people who do not have access either to the internet or our offline initiative “BharatMatrimony Center” in their city. We intimated our premium members about the Actve Matrimony services few weeks back and the response has been tremendous. Making a right choice in finding a suitable life partner is a major challenge for individuals today and BharatMatrimony is committed to ensuring the best choice of a life partner through an easy and secure platform. We are confident that our partnership with TataSky will bring many more to happy couple hood.”
BharatMatrimony.com has pioneered the concept of online matchmaking since 1997. The company has created a strong foothold in the matrimony space through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become a place for people serious about seeking a life partner.
BharatMatrimony.com has earned the trust of more than 12 million members worldwide and has been recognized by Limca Book of Records, the Indian equivalent of Guinness Book of records, for record number of documented marriages online. The company has been profiled in NASSCOM's Showcase of Innovation Book 2006; the book showcases the top 100 IT innovators in our country. For more information, log on to www.bharatmatrimony.com