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Mumbai, 26 May 2020: In its constant endeavour to provide variety entertainment to its viewers, Tata Sky, India’s leading content distribution and Pay TV platform announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see a wide array of film and non film entertainment through the ShemarooMe app available on Tata Sky Binge - Tata Sky’s unique OTT platform that aggregates premium content from a variety of leading OTT apps on a single user interface inducing ease in content discoverability and a superior viewing experience.
The collaboration will furnish Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content including Bollywood Premiere, Bollywood Classic, Kids, Devotional, Comedy and Regional content spanning over 3700+ titles.
Speaking about this development, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”
Commenting on the association, Ms. Kranti Gada, COO, Shemaroo Entertainment said, “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like minded brands who resonate our ideologies and help us enhance end to end viewing experience for the consumers.”
Subscribers will now be able to access content from ShemarooMe along with already existing OTT apps on the Tata Sky Binge platform including Disney+Hotstar, Zee5, SunNXT, Eros Now and Hungama Play, through a single subscription fee of Rs. 249 every month, which also includes a free 3 month trial of Amazon Prime membership and an Amazon Firestick-Tata Sky Edition to enjoy the large screen content experience. ShemarooMe content can also be accessed on the Tata Sky Binge App via the Tata Sky Binge+ hybrid Android Set top box.
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
About Tata Sky:
Tata Sky Limited is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky was the first to launch multiple products and services that redefined the subscriber's viewing experience in the country.
Tata Sky was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD, and DIY video library and many more.
Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and interactive services customized for the Indian market. Wide array of Tata Sky services today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky Hollywood Local, Tata Sky English, Tata Sky Cooking, Tata Sky Smart Manager, Tata Sky Classroom, Tata Sky Javed Akhtar, Tata Sky Bollywood Premiere, Tata Sky Music+, Tata Sky Aradhana, Tata Sky Darshan, Tata Sky Comedy, Tata Sky Music, Tata Sky Fitness and Tata Sky Dance Studio. Tata Sky is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.
Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment, and sports channels. The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.
The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Sky currently has 652 channels & services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9 HD movie showcase).
Tata Sky has been a pioneer in the HD Set-top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 4 lakh towns with over 19 million connections in India.
ShemarooMe is the over-the-top (OTT) video streaming App of Shemaroo Entertainment Limited, India's leading content powerhouse. Through over 57 years of its presence in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive App with a diverse and exclusive content for streaming to an audience looking for entertainment in Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offer under its category of Bollywood Premiere – the platform showcases World Digital Premieres of critically acclaimed Bollywood movies every Friday. ShemarooMe provides consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with that in the South East, Middle East Asia, UK and other Indian diaspora dominated countries. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and avail of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/ ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.
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