Tata Sky ends year with maximum number of channels & services across the DTH industry
December, 29, 2016: Tata Sky, India's leading content distribution platform providing Pay TV and OTT services, has launched its latest campaign 'Sabse Zyada Manoranjan' with superstar Amitabh Bachchan. The campaign announced Tata Sky's offering of 600 channels and services, which is the highest ever in the DTH sector.
Tata Sky today is a market leader in HD channels along with maximum number of Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer. As of Dec 31st, 2016, Tata Sky is offering an unprecedented 75 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD & HD movie platforms specials, 9 exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.
The integrated campaign involves a contest that gives the viewers an opportunity to a meet & greet with superstar Amitabh Bachchan. The first phase of the campaign kicked off in the 2nd last week of December with Mr. Bachchan playing a game of 'Hide and Seek' with the audience. The second phase will be on air from 28th December with a Q&A contest where the viewers need to send their messages to 56633.
Mr. Malay Dikshit, Chief Communications Officer, Tata Sky, said, "Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering Sabse Zyada Manoranjan catering to every member of the family is key to the Tata Sky offering."
Throughout 2016, Tata Sky has pioneered in the Pay TV sector with offerings ranging from enabling internet browser application on the Set Top Box, introducing Kids Showcase, Bengali & Punjabi movies MAMI films, m-Visa payment option to first of its kind interactive services such as Comedy, Devotion, Music + and Gurus. The year also saw popular campaigns from Tata Sky; such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).
List of campaign teaser films –