Tata Sky forays deeper into Gujarati entertainment, strengthens reach with the launch of Gujarati Cinema service

The free service, Tata Sky Bhojpuri Sanima, in partnership with Shemaroo offers blockbuster movies, premieres and songs

Varanasi, 16 August 2019: Tata Sky, India’s leading content distribution platform known for offering diverse regional services, celebrated the one-year anniversary of one of their most popular regional cinema services ‘Tata Sky Bhojpuri Sanima’ in the presence of Bhojpuri superstar Dinesh Lal Yadav aka Nirahua at Hotel Radisson. Tata Sky had launched Tata Sky Bhojpuri Sanima in partnership with Shemaroo in September 2018. This is a free value-added service for all Tata Sky subscribers across the nation.

Tata Sky Bhojpuri Sanima has a library of over 200+ super hit movies across genres with 1000+ Bhojpuri songs. Two fresh movies are added every day with a movie premiere every fortnight along with super hit South Indian movies dubbed in Bhojpuri. The service offers a wide variety of content to meet all the entertainment needs of subscribers.

Arun Unni, Chief Content Officer, Tata Sky said, “Bhojpuri film industry has a staunch following across Hindi speaking states and has recently seen a sharp spike in interest from movie lovers. Tata Sky’s endeavour of providing the best curated content to our subscribers, led to the launch of Tata Sky Bhojpuri Sanima last year. With this, all blockbuster movies can be accessed by our subscribers from the convenience of their homes. I am happy to share that we have received tremendous response from subscribers and Bhojpuri Sanima is one of the most well received services among Tata Sky’s bouquet of regional cinema offerings.”

Celebrity Dinesh Lal Yadav during the celebration said, “The audience of Bhojpuri cinema loves to watch entertainment packed movies but there are people who miss watching their favourite movies due to lack of theatrical releases in their city. I am glad to partner with Tata Sky for a service that provides movie lovers access to superhit and premiere films at home. The most exciting feature for users is that the service is absolutely free for Tata Sky subscribers.”

The content library on the service boasts of chartbuster movies like – Nirahua Satal Rahe, Main Sehra Bandh Ke Aaunga, Jigar, Love Aur Rajneeti, Hero Gamchawala among others featuring leading Bhojpuri stars like Dinesh Lal Yadav, Mona Lisa, Rani Chatterjee, Manoj Tiwari, Ravi Kishan, etc.

Subscribers can look forward to World Television Premiere of movies such as Ziddi, Rangeela, Nirahua satal rahe, Jai Meheraru Jai Sasurari, Doodh Ka Karz and many more from the comfort of their homes.

Tata Sky Bhojpuri Sanima service further strengthens the bouquet of regional cinema services from Tata Sky. The bouquet already includes Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.

Tata Sky Bhojpuri Sanima is available to all subscribers on #1111 (SD) and on the Tata Sky mobile app.

About Tata Sky:

Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.

For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com

Tata Sky Contacts:
Nida Paloba | E: nida.paloba@tatasky.com
Aditya Ravi | E: aditya.ravi@tatasky.com 
Genesis BCW Contacts:
Priya Shetty | M: +918291006279 | E: Priya.shetty@genesis-bcw.com
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@genesis.com