Tata Sky introduces three new interactive services: Actve Darshan, Actve Learning and Actve Stories

From Grandparents to Grandchildren: something for everyone in the family

November 13, 2007: Tata Sky Ltd., the JV between the TATA Group and STAR, today announced the launch of three new interactive services Actve Darshan, Actve Learning and Actve Stories. With the introduction of these three services, Tata Sky has extended its interactive offering to every member of the family.

Actve Darshan, launched in partnership with STAR News, gives viewers darshan of the ISKCON temple, Juhu and the Shirdi Sai Baba temple on their TV, throughout the day. Spurred by the immense popularity of the edutainment service Actve Wizkids, the company has introduced two more similar initiatives: (1) Actve Learning is a quiz based educational service covering Maths, GK and Science for children in the age group of 7-11 years. The content for this service is provided by 24x7guru.com (2) Actve Stories is a TV based story book that children can read and listen to at their own pace. The service features new stories in English and Hindi everyday from the Panchatantra, Jataka tales and Hitopadesh.

Commenting on the launch of these services, Mr Vikram Kaushik, MD & CEO, Tata Sky Ltd. said, “It has been our constant endeavour to make television viewing a wholesome experience for the entire family. With the launch of the three new services, our interactive offering now includes education, cooking, quizzing, astrology, darshan and more, ensuring that we have something special for every member of the family right from the 3 year old child to the 80 year old grand parents.”

The company has recently introduced 15 SUN channels, 9X, Mi Marathi, Star Majha, Kalaignar TV, NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus along with two new interactive services, Actve Cooking and Actve Astrology taking its product offering to over 140 channels. Actve Cooking is the first–of–its-kind interactive service that allows viewers to get their favourite recipes at the press of a button, whereas Actve Astrology provides daily predictions for all sun signs.