Tata Sky Kannada Cinema to woo Sandalwood lovers across India
Partners with COLORS Kannada, to bring ad-free, high quality blockbuster Kannada movies, all day long at Rs 45/- month
Mangalore, 13 December 2019: Tata Sky, India’s leading content distribution platform, has yet again expanded its portfolio of regional language services and is all set to strengthen its reach amongst its core regional audience in the south market. Partnering with COLORS Kannada, one of the leading movie content providers, Tata Sky Kannada Cinema has been launched with a ready line-up of 150+ films showcasing the biggest blockbusters and leading actors of Sandalwood.
The new service will bring an uninterrupted entertainment experience for viewers with access to ad-free, high quality blockbuster movies including the latest and classic films. The service also offers a world television premiere every month. Some of the upcoming movie premieres include Kirik Party, K.G.F., Bell Bottom, Hottegagi genu battegagi, Ayogya and many more. This makes the 24x7 Tata Sky Kannada Cinema service the best Kannada ad-free cinema experience on a DTH platform with 12 movie premiers a year before television.
Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with COLORS Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”
Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18 said, “With a contribution of 13% of the total Kannada television viewership, Movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”
Tata Sky Kannada Cinema offers 150+ movies across action, drama, romance, comedy and thriller including both new blockbuster movies and classics such as – KGF, Kirik Party, Ayoga, Karva, Zoom, Chandu, Vaali, Yeradu Nakshatragalu, Habba, Yudda Kanda etc featuring the biggest stars of the Kannada film industry including Sudeep Kichcha, Yash, Rakshit Shetty, Ganesh, Ninasam Sathish, Rishab Shetty, Rishi, Ravichandran, Vishnuvardhan, Ambarish, Rajkumar among others.
Commenting on the launch, Kannada Cinema’s leading celebrity and Face of the Service, Puneeth Rajkumar, said, “We’re witnessing the renaissance of Kannada Cinema through original storylines celebrating the rich Kannada culture. It makes me proud to see this phase in the industry that’s encouraging young talent and creativity. To have a platform like Tata Sky Kannada Cinema at this time that curates all new and old films and takes it to Kannada speaking audience across the country is an added boost for the film industry.”
Tata Sky Kannada Cinema strengthens the bouquet of regional cinema services for Tata Sky by offering unlimited and high-quality entertainment, catering to the growing popularity and demand for regional movie content. As a part of this endeavour, the regional bouquet already includes 7 services - Tata Sky Gujarati Cinema, Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bhojpuri Sanima, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.
Tata Sky Kannada Cinema is now available to all subscribers on #1602 (SD) at a minimal cost of Rs.45/month. The service is also available on the Tata Sky Mobile App.
About Tata Sky:
Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Sky was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more.
Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky Vedic Math, Tata Sky English, Tata Sky Cooking, Tata Sky Smart Manager, Tata Sky Classroom, Tata Sky Javed Akhtar, Tata Sky Music+, Tata Sky Darshan, Tata Sky Comedy, Tata Sky Music, Tata Sky Fitness and Tata Sky Dance Studio. Tata Sky is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.
Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.
The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Sky currently has 645 channels & services (495 SD, 91 HD channels, 24 interactive services, 15 SD and 8 HD movie showcase).
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience.Tata Sky currently has its footprints spread across 4 lakh towns with over 19 million connections in India.
About COLORS Kannada:
COLORS Kannada is a family entertainment channel that provides the viewers with quality programs that reflect the rich Kannada culture. Puttagowri Maduve, Agni Sakshi, Laxmi Baramma, Kulavadhu, Kinnari, Radha Ramana, Padmavathi and Comedy Talkies are some of the highly popular shows of the channel.
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
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